Keep things Clean and Simple.
A complex website has a negative impact on
- User Engagement
Keeping things simple matters.
Many get this wrong.
👉 You can get this right.
What will I learn in this guide?
You will learn simple ways to improve your user’s experience on your website.
We’ll also throw in a few bonus UX tips for those that stay till the very end.
Let’s get started
Make a good first impression
Your first impression says a lot about you. We can say the same about a user’s first experience on your website.
For many website users, UX is the primary factor that decides whether they stay on your website.
Keeping your website clean, however, isn’t as complex as you might think.
What Is User Experience?
Website User Experience is a broad topic with many definitions, but essentially, it is what it says on the tin.
It’s all about creating an excellent experience for your users whilst they interact with your website.
- UX design is about understanding user motivations and behaviour.
- UX designers predict user needs and expectations.
- Good UX design will ensure pages are easy to use by creating a simple, engaging and satisfying experience.
How To Improve Your UX
Here are eight suggestions that will help you create a smoother and more enjoyable experience for your users.
- Keep your website navigation simple
Ensure that your website navigation structure is easily understandable and simple to use. If users can’t find what they are looking for easily, they will get frustrated and leave!
- Tell your user where they are on your website
Breadcrumbs are a way to navigate through your site. They show the path of where the user has been and where they are on your website right now.
- Keep website page URLs short and understandable
It can be difficult to properly understand long, confusing website URLs, especially when they also hold variables such as the user’s ID. URLs should be short and readable to make it easier for your website visitors. Only use lowercase letters and separate words with a hyphen.
- Have a clear call to action. Tell your user what to do.
Having a clear call to action will make it easier for your visitors to understand what they need to do next.
- No dead ends! Ensure all your links work
Ensure all your links work. Know that links are just as important as content.
Broken links and 404 pages mean frustrated users – (hands up, who likes landing on 404 pages?).
- Performance. Responsive interactions, and web vitals
Your website should load quickly and be responsive to user interactions.
PageSpeed Insights is a great tool that analyses website pages and tells you how to improve on them. Acting on these core web vitals will ensure your users can access web pages quickly.
- Optimise your website for all the screens
It’s important to have a website that can be viewed on all screens, whether a small iPhone screen or a 60″ 4K HD TV screen. Optimise your website and user experience for ALL the screens.
- Make sure you are using HTTPS
HTTPS is a website security protocol. It encrypts your website communications and protects both user and host from eavesdropping. Make sure you have implemented HTTPS on your website.
Other Simple Ways To Improve UX Design
When a person visits a website, they already expect to be provided with a wonderful experience.
User expectations can be as simple as quick page load times, readability, usability, and design.
A positive user experience improves those expectations by designing for what the visitor expects.
A poor UX design negatively affects those expectations with slow page load times or frustrating interactions.
When you next get a free moment, look at your website design and see if they follow our tips. If not, review your design and implement these tips where necessary:
- Check your colour palette
Take the time to create a colour palette for your brand. Checking this helps you to find out which colours should be dominating your website.
- Typography & font choices
Typography is an essential aspect of your website. The fonts on your website should be clean, complement one another and be straightforward to read.
- Improve UX with proximity, grouping and white space
Group related items to help users stay aware of their current location and make content easier to scan.
Utilise white space or negative space in your design elements.
- Be consistent
There are places where differences in design are acceptable, like individual landing pages, but generally, you want to ensure continuity throughout your website.
Key UX Takeaways
There’s no denying that UX is essential for building a successful website. It’s all too easy to forget when you’ve got a sprawling to-do list that the details do matter. It’s important to take the time and ensure that your UX is fantastic.
Get into the habit of reviewing your website from time to time to ensure that it is as user-friendly as it should be:
- Follow user experience best practices, so your pages are simple, clear, and easy to digest.
- Be consistent with your branding for a clean, uncomplicated design that users can navigate easily.
- Optimise your website and user experience for ALL screen sizes.
- Improve pages so that your users can access them quickly.
When you’re building a website, you need to make it easy to satisfy your users intent and expectations.
No one enjoys having a bad experience. Put yourself in your user’s position and improve your website. Make sure to give your visitors a great user experience.
SEO for Hire
With over 20-years of digital marketing and SEO experience, I’m able to implement simple and advanced SEO, performance optimisation, CRO, UI and UX changes that will get you the results you want. To discuss your digital marketing strategy, book a Free Consultation.
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