Digital marketing encompasses skills related to marketing and advertising on the internet. The goal is to reach more potential customers and clients, your audience, with your communications message.

User facing digital marketing can occur on various platforms, including social media, search engines, mobile devices, emails and websites. Production of web content, systems, process development and analysis is part of an overall digital marketing strategy.

Digital marketing comprises of internet marketing strategies that include SEO, Advertising, Content, Email, Social and Video.

Each search engine has a SERP, a Search Engine Results Page. The SERPs are where the search results you click on are. SEO helps search engines like Bing, Google and Yahoo rank your website pages on their SERPs.

SEO is improving your website pages structure, content, technical and performance aspects of your presence. Enhancing these factors will better allow search engines to digest your content.

Search engines that digest your content, and view it favourably will enhance your visibility on their SERPs.More on SEO

Content marketing is a discipline that involves answering questions that your target audience is asking. Blogging and social media can be a very integrated part of a content marketing strategy.

Content marketing turns interruption-based advertising and marketing, outbound marketing, for example, radio advertising or cold calling, on its head.

A content marketing strategy seeks to draw in a target audience by raising awareness, generating interest, desire, and action (AIDA, Awareness, Interest, Desire and Action).

This marketing approach involves content creation, distribution, SEO, social media and blogging. Content marketing is an inbound marketing strategy.More on Content Marketing Strategy