Orebix Digital

Digital marketing encompasses skills, and tactics, related to marketing and advertising using the internet.

The goal of digital marketing is to reach more potential customers and clients, your audience, with your communications message. In turn, compel your audience to take desired actions that reach your goals.

User facing digital marketing tactics can be implemented on various platforms, including:

1. Search Engines
2. Social Media
3. Mobile Devices
4. Email and Chat
5. Websites

Businesses that take advantage of digital marketing can thrive online.

A great way to promote products and services, reaching a targeted audience, that’s cost effective, responsive and engaging.

But, what are the different types of digital marketing?

Digital marketing is a very broad term that groups tactics, marketing channels and digital strategies. The right digital marketing strategy for any business will use various types, or digital marketing tactics, to engage with their target audience, drive web traffic, and increase conversions.

Digital marketing types break down into the following tactics:

1. Search Engine Marketing (SEM)
2. Search Engine Optimisation (SEO)
3. Pay Per Click (PPC) Advertising
4. Content Marketing
5. Social Media Marketing
6. Affiliate Marketing
7. Email Marketing
8. Marketing Automation

• Digital Marketing Strategy

Each search engine has a SERP, a Search Engine Results Page. The SERPs are where the search results you click on are. SEO helps search engines like Bing, Google and Yahoo rank your website pages on their SERPs.

SEO is improving your website pages structure, content, technical and performance aspects of your presence. Enhancing these factors will better allow search engines to digest your content.

Search engines that digest your content, and view it favourably will enhance your visibility on their search results pages. Want to learn the most important elements of SEO? Read the article, by our digital marketing consultant Bob James, below.

• Important Elements of SEO

Content marketing is a discipline that involves answering questions that your target audience is asking. Blogging and social media can be a very integrated part of a content marketing strategy.

Content marketing turns interruption-based advertising and marketing, outbound marketing, for example, radio advertising or cold calling, on its head.

A content marketing strategy seeks to draw in a target audience by raising awareness, generating interest, desire, and action (AIDA, Awareness, Interest, Desire and Action).

This marketing approach involves content creation, distribution, SEO, social media and blogging. Content marketing is an inbound marketing strategy.

• Content Marketing Strategy