Thinking about when’s the best time to send emails to customers or clients is often overlooked.
However, if you think about it, the day and time you send emails makes a huge difference.
There are discussions, varying opinions and circumstances that will influence when the best to send marketing emails is from business to business.
You will benefit and better understand your audience by testing, capturing data, and looking at your results.
What will I learn in this guide?:
You will learn that the time and day an email is sent makes a difference.
You’ll also learn about some of the statistics that back up the theory.
Let’s get started.
When will they Open, Read and Act On my Email?
Having noted that every business is different and what works best for us may not work best for everyone. Let’s discuss some of the factors to consider when sending marketing emails.
Should I send my Emails on a Monday morning?
There are reports out there that say yes, Monday morning is a good time to send your emails.
There are, however, several conflicting opinions and reports.
These argue B2B clients and customers will be implementing business objectives and ideas they’ve been contemplating over the weekend.
On a Monday morning, they may well have many things to get on with and are, to a certain extent, not interested in your offers or invitations just right now.
Agreeing with the latter argument, we do not believe that first thing on a Monday is the best time to send emails or maximise your email’s potential.
Remember, we want our emails to be opened, read and acted on. Ask yourself, do they have the time to do so?.
How about sending my Emails on a Friday?
As with Monday morning, Friday, in general, may not be the best time to send your business marketing emails..
Your clients are likely to be wrapping up their business week.
If your email does get opened and read, lucky you, we can expect your call to action to be forgotten over the weekend.
Should I Send My Emails over the Weekend?
If you want your business email messages to be opened and read, don’t send them on Saturdays or Sundays.
These are typically days for rest and family time. An email is likely the last thing people want to consider.
Your audience might not see your message at all, and it would be as if you didn’t send it at all.
We think, for B2B at least, stick to workdays when sending emails.
Leaving Tuesday, Wednesday and Thursday as the best days to send emails.
Ok, so we have narrowed down the best day, in our opinion, to send your emails.
What about the time of day?
Should your email be sitting in the inbox of your clients and customers first thing?
I’m betting not, for the same reasons as why Monday is not the best time for your message to be seen and opened.
Your target audience is likely to be busy with other matters. Lunchtime is also to be avoided, people are not likely to be at their computer.
Researching various articles and looking at the data provided I’d say 10-11am is a good time for B2B emails!
So, When is The Best Time and Day To Send Business Emails?
The best times therefore to send your Emails are 10-11am and 2-4pm with B2C also reaching after 4pm.
The best days are
Please remember that every business will have impacting factors on the opportune time to send emails.
The only real way to know your best time is to get stuck in and start Email Marketing.
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